Advertising technology are systems that provide analytical and administration tools for display, video, search, and mobile advertising. This kind of ecosystem comprises two important players: marketers (demand side) and publishers (supply side).
Promoters use ad tech to perform effective ad promotions, optimize them, measure RETURN, and gather customer information. They also employ ad technology to purchase ad space, reduces costs of bidding, and manage their advertising budgets properly.
Publishers utilize adtech to optimize ad impacts, monetize their inventory, and gather visitor information. Adtech helps these people do all these by providing applications that fulfill the specific needs of both sides in a specific interface.
DSPs are a kind of advertising technology that allow advertisers to get ad slot machine games in real time at optimized costs. They job http://thewebsutra.com/best-mmo-games/ immediately with advertising networks, advertisement exchanges, supply-side programs (SSPs), or publishers to obtain ad places in their inventory.
Agency Trading Desks
ATDs are mass media agencies that work like a toned-down variation of demand-side programs for advertisers who you don’t have the budget or perhaps expertise to begin in-house teams. ATDs plan, buy, and manage advertisement campaigns throughout multiple platforms to ensure optimum efficiency and ROI for his or her clients.
Info Management Tools
DMPs centralize first- and third-party data, including individual behavioral info, to help promoters generate more relevant and tailored ad promotions that increase ROI. They use big data analytics and AI/ML technology to assess trends, identify consumer action, create viewers segments, and learn about end user purchase motives.